Commercial clarity & narrative strategy that turns race performance into partner value.
For race teams, manufacturers & performance brands.
I help performance-driven programmes shape communications that support sponsor relationships, strengthen narratives when results fluctuate, and amplify commercial impact across race seasons.
This means clearer partner value, more consistent visibility, and communications built for commercial outcomes.
Performance Narrative Strategy
Align messaging with commercial objectives and race performance.
Sponsor & Stakeholder Engagement
Position partners strategically so they get value every weekend.
Race-Week Comms & Media Coordination
Ensure coherent narrative through volatile results.
Brand Positioning & Commercial Messaging
Messaging built for partner retention and growth.
Experience
My Approach
With over a decade in premium race paddocks and commercial motorsport ecosystems, I specialise in performance-driven racing environments and premium performance brands where commercial clarity, reputation and strategic narrative intersect.
I shape communication frameworks that support performance, sponsor value and strategic narrative continuity.
What People Are Saying
Sam is a tremendous help with racing and commercial communications. In addition to his knowledge of the sport, he is adept at copywriting, editing, and social media. He has a great work ethic and positive attitude that makes him a pleasure to collaborate with in a fast-paced environment.
- Andrea Wilson, Yamaha USA
At United Creations we love to work with Sam. In our opinion they excel in creating creative copy. He's able to merge himself into the brand worlds of our clients. Truly value-added services when it comes to PR and copywriting.
- Michael Groen, Creative Director United Creations
Sam is an invaluable member of Sol & Matheson team, consistently providing excellent copy across a wide range of clients, each with their particular house style and needs. Efficient and fast, he has also proved an excellent team member in event support, thinking on his feet and keeping an eye on quality and client satisfaction.
- Gavin Matheson, Co-founder Sol & Matheson Communications