Portfolio - long form copywriting
'From four wheels to two - Lewis Hamilton rides'
This was written for the 2020 Yamaha & YOU magazine, looking at the R1 bikes Lewis Hamilton uses for track days. I was the primary copywriter of the magazine, which can be viewed online here.
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'Around the world with the Ténéré 700'
This was also written for the 2020 Yamaha & YOU magazine, detailing British explorer Nick Sanders on his latest and final world tour.
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Yamaha featuring in the Overpass video game - press release
Press release written for Yamaha Motor Europe detailing their 2020 partnership and licence deal with video game Overpass to feature Yamaha off-road vehicles.
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Beaubier wins fifth MotoAmerica title- press release
Racing press release written for Yamaha Motor Europe and Yamaha Motor USA covering MotoAmerica rider Cameron Beaubier's fifth ​series title in 2020.
TW Steel Nigel Mansell Watch Collection - press release
Press release written for Dutch watch brand TW Steel announcing the launch of their limited edition collection honouring British F1 legend Nigel Mansell.
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Tom Tom's 2020 New Year Road Trip - press release
Press release for GPS brand TomTom encouraging customers and potential customers to take a road trip as a new year detox, and engage with travel (pre-COVID).
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MIPS begin BMW partnership - press release
Product press release for Swedish helmet brand MIPS, announcing their 2020 partnership with BMW to bring the first MIPS-equipped BMW helmet to market.
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* Yamaha Racing, Yamaha, Arai, CAKE, MIPS, TomTom, Öhlins, TW Steel work via SMC Agency BV
* Husqvarna and GASGAS work via Future7 Media
© 2024 by Sam Walker